DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising...
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the...
Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.
Century Group of Companies has bagged the sole rights for a period of 10 years.
The Corporation is planning to provide space for hoardings, unipoles, LCD screens, gantries at the bus stations and bus panels on 6,500 buses. On the anvil...
Vritti iMedia, pioneers of Audiowala Bus Stand media, has won the sole rights on the Public Announcement System (PAS) in HP and Haryana state bus transport...
The combined entity will become Australia's largest outdoor operator, with more than 50% market share.
The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI