Contracts & Investments
Netflix making a strong bid for LA-based Regency Outdoor
Netflix’s potential purchase would secure advertising spots along the famous Sunset Strip, Los Angeles Airport and on all major LA freeways.
US-based streaming service Netflix has reportedly made a $391 million bid for Los Angeles billboard company Regency Outdoor Advertising, as cited in Reuters reports. Netflix’s potential purchase would secure advertising spots along the famous Sunset Strip, Los Angeles Airport and on all major LA freeways.
A marketingmag.com report states that billboards on the Sunset Strip can reportedly cost up $140,000 per month, and Netflix has been known to be fond of the platform. In September of 2017, plain white, unbranded billboards reading ‘Netflix is a joke’ appeared across New York and Los Angeles. The company was promoting its comedy specials.
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SITOOH Keynote by CK Kumaravel, Co-founder CMD of Natural Salon and Spa highlights bold thinking & adaptability
3rd South India Talks OOH Conference underway
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOHShalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
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Talks OOHGarima Dubey, Co-Founder of Ukiyo Habitat LLP, to address South India Talks OOH 2025
