Campaigns
The Great Indian Kapil Show goes big on OOH
Mumbai streets shine the light on the new show

In the heart of Mumbai, amidst the hustle and bustle of the city, something exciting is happening. The billboards, digital screens, and bus shelters are all abuzz with the news—the return of a beloved comedy show, now revamped and rebranded as The Great Indian Kapil Show, set to debut on Netflix.
Previously known as The Kapil Sharma Show, this comedy juggernaut ruled the Indian television landscape for eight memorable years. Now, it has made a grand comeback on a global platform, promising audiences a renewed dose of laughter and entertainment.

The ad campaign, spanning across Mumbai’s streets, is a sight to behold. Each billboard, each digital display, bears the signature humour and charm that fans have come to love and expect from Kapil Sharma and his team.
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Industry NewsIOAA Media Owners Awards 2026 set to recognize & celebrate OOH industry players
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OACXtreme Media once again is the sponsor of The Quintessential OOH Quiz at OAC 2026
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CampaignsCeraVe makes a high-impact splash with illuminated OOH launch for HA Water Gel
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CampaignsSTAMMA uses empty billboards to deliver a powerful message about listening