The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22
Shows coming up in Surat, Gurugram
Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms: Prasanth Kumar,...
India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to...
OMA CEO Elizabeth McIntyre says, “Our channel is reaping the benefits of being the only remaining broadcast media as audiences continue to fragment.â€
Mani was Director – Sales & Strategy with Armour Digital OOH
An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry's growth prospects
OOH market share against other media to go up to 5.1% from 4.7% in 2022
The report predicts India to outperform all markets in the Asia Pacific region
The advertising veteran passed away on Tuesday in Mumbai.
This campaign is executed by Signpost India
Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...
The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a...
Ajit has over 3 decade experience in Media in India and abroad brings a unique blend of creative strategy and...
Abhijit has worked in India’s OOH industry for over 30-years and during that time has demonstrated his entrepreneurial spirit as...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant...
This agreement is signed with Punbus
BIG FM aims to create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH...
This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...
Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and...
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...