The account was previously with IPG Media brands who will continue to manage Amazon's global media for Amazon Web Services,...
The centre will serve as a pivotal hub for media activation, product development, and engineering to over 500 clients globally
Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
DOOH highlights will be shown in 13 cities
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to...
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values...
The new brand identity was developed together with the Zurich branding agency MADE Identity.
Ajay Kakar, a renowned brand and marketing strategist, took the stage at Gujarat Talks OOH, a flagship event of Media4Growth,...
Salman will appear in their upcoming marketing campaigns
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...
Over 500 delegates attending OAC 2024 took the Green Pledge administered by noted film personality Manoj Joshi, just before his...
The out of home campaign has eye-catching adverts strategically placed in high footfall retail destinations
Moving Hearts sets the ground for OOH and a Better World
Kate Whitehead, Marketing Manager, Mamela Media, South Africa shines the light on the OOH firm’s sustainability practices
Joel Turner, Commercial Director, 75Media, the UK calls for a purposive approach to sustainability, in an interview with Rajiv Raghunath