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Sustainability1 day ago

Miami-based Seaworthy Collective partners with Ballyhoo Media to highlight BlueTech Innovation

Seaworthy Collective and Ballyhoo Media have a shared mission to protect and regenerate the ocean through innovation, education, and advocacy.
Company News1 day ago

Australia’s Wrappr gears up to go the extra mile with new identity

Latest

Showcase / Campaigns1 day ago

Shriram Finance lights up Ganesh utsav with innovative “Digital Diya” experience
DOOH / OOH Adtech1 day ago

Transforming outdoor advertising: The role of integrated software solutions
Showcase / Campaigns2 days ago

Havells lights up Ganpati festival with new “Safety cha Deva” campaign
Showcase / Campaigns3 days ago

Apple’s iPhone 16 Pro calls on Mumbai a day after global launch
Media Owners / Contracts & Investments3 days ago

UK’s Global bags 8-yr TfL rail advertising contract
DOOH / Digital Display3 days ago

PPDS drives new experiential energy into Oracle Red Bull Racing’s MK-7 events venue
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Outdoor Asia Magazine September issue 2024
OUTDOOR ASIA - September 2024
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OAC / OAA

Events OAC

Time for a new perspective on OOH, says Ashish Mishra, CMO – ACKO

Events OAC

How OOH can be a ‘bingo’ medium for FMCG

Events OAC

Signpost India, Bright Outdoor Media, Graphisads receive Indian OOH Business Achievers Award at OAC 2024

OAC

The key to unlocking more love for OOH: Unified measurement system

OAC

‘OOH brings in a lot of versatility today’ — Aniruddha Haldar of TVS Motor Company

OAC

A champion’s journey: Pankaj Advani’s path to cue sports mastery captivates audience @ OAC 2024

OAC

‘DOOH is a powerful platform for thinking outside the box,’ says this panel @ OAC 2024

OAC

‘Through the line media planning could unlock more budgets for retail media’

OAC

‘Wow happens when creativity and technology come together’

OAC

‘Those who ignore change will be left behind’

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Media Owners

Contracts & Investments4 days ago

JCDecaux wins Transport for London (TfL) bus shelter ad concession for 8 years

The contract covers advertising on all TfL’s 4,700+ bus shelters
Contracts & Investments5 days ago

Podhigai Ads secures exclusive advertising rights for Nagpur Metro
Tenders1 week ago

Ad Media OOH secures exclusive advertising rights for Mumbai local trains and stations
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Company News1 week ago

OAP transforms into OAP Mediatech, redefining the future of media solutions
Alex Simpson, Operations Director and Joel Turner, Commercial Director, 75Media
Contracts & Investments2 weeks ago

75Media doubles its billboard portfolio
Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA)
Ad Policies & Regulations2 weeks ago

It’s premature to say we’re going to court: IOAA CEO on BMC’s draft outdoor ad policy
More Media Owners
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Showcase

Campaigns4 days ago

GSB Ganpati pandal witnesses festive OOH advertising boom

With the festive season in full swing, brands across sectors are leveraging GSB Ganpati’s grand pandal to boost visibility through...
Campaigns4 days ago

NESCAFÉ’s ready-to-drink range refreshes consumers with dynamic DOOH campaign
Campaigns5 days ago

Pulsar NS400Z vrooms in Delhi with spectacular building wrap display
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Innovative Use6 days ago

Signify unveils record-breaking illuminated Modak for Ganpati festival in Mumbai
Innovative Use6 days ago

Swiggy Instamart’s innovative campaign delivers free Modaks for Ganesh Utsav
Campaigns1 week ago

WhatsApp’s striking OOH campaign: A blend of design, message, and innovation
More Showcase
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Digital OOH

OOH Adtech3 days ago

Revolutionising India’s DOOH landscape with integrated AR and VR solutions

With the advent of 5G and smart technologies, AdStandee is transforming India's DOOH industry by integrating AR and VR solutions,...
Campaigns4 days ago

Google’s latest campaign for Pixel 9 spotted along Mumbai’s Western Express Highway
Digital Network6 days ago

oOh!media unveils immerse walkway at Melbourne airport
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OOH Adtech1 week ago

360-Degree solutions: transforming the digital display industry with integrated services
Digital Network1 week ago

oOh!media launches rebranded reo as omnichannel digital offering for retailers
Digital Display1 week ago

The critical role of digital signage software in modern advertising
More Digital OOH
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Planning & Buying

Planning Strategies1 week ago

Omnicom Media Group and WPP successfully bag Amazon’s multi billion dollar media account

The account was previously with IPG Media brands who will continue to manage Amazon's global media for Amazon Web Services,...
Planning Strategies1 month ago

IPG Mediabrands opens global centre of excellence in Pune

The centre will serve as a pivotal hub for media activation, product development, and engineering to over 500 clients globally
Media Planning & Buying1 month ago

Global brands: Where it all starts

Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
Media Planning & Buying2 months ago

Paris 2024: Brand partners bring spirit of the Olympics to official Team GB fan zones

DOOH highlights will be shown in 13 cities
Media Planning & Buying2 months ago

96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to...
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Brand Insights

Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance
Brand Insights2 weeks ago

Muthoot Finance sees great value in transit media branding

Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
Brand Insights3 months ago

Federal Bank recreates its sonic identity for this World Music Day

The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values...
Brand Insights5 months ago

Switzerland tourism embraces change: introduces ‘Switzerland’ brand to redefine tourism for a new generation

The new brand identity was developed together with the Zurich branding agency MADE Identity.
Ajay Kakar as speaker for Gujarat Talks OOH event Ajay Kakar as speaker for Gujarat Talks OOH event
Brand Insights5 months ago

Power of idea and creativity is what the OOH industry represents: Ajay Kakar

Ajay Kakar, a renowned brand and marketing strategist, took the stage at Gujarat Talks OOH, a flagship event of Media4Growth,...
Brand Insights5 years ago

BharatPe signs Salman Khan as brand ambassador

Salman will appear in their upcoming marketing campaigns
More Brand Insights

Metrics

Audience Data & Measurement1 month ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement2 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement2 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Audience Data & Measurement3 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
Audience Data & Measurement3 months ago

From awareness to action: Mastering brand reach

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...
More Metrics
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Markets in Focus

Brands & Markets 3 months ago

Pune OOH wears a busy look about it
Brands & Markets 3 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus5 months ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets5 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus5 months ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus5 months ago

‘Growing consumer base, buying power bolster OOH’
More Markets in Focus

New Trends

Sustainability2 weeks ago

Indian OOH takes the pledge to pursue sustainable business practices

Over 500 delegates attending OAC 2024 took the Green Pledge administered by noted film personality Manoj Joshi, just before his...
Campaigns3 weeks ago

UK’s Recycle for Greater Manchester campaign goes outdoor

The out of home campaign has eye-catching adverts strategically placed in high footfall retail destinations
New Trends3 weeks ago

Preparing OOH for a sustainable future

Moving Hearts sets the ground for OOH and a Better World
New Trends3 weeks ago

The upcycling journey

Kate Whitehead, Marketing Manager, Mamela Media, South Africa shines the light on the OOH firm’s sustainability practices
New Trends4 weeks ago

‘Not a box-ticking exercise’

Joel Turner, Commercial Director, 75Media, the UK calls for a purposive approach to sustainability, in an interview with Rajiv Raghunath
More New Trends
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