May 28, 2019
Zee Cinema goes larger than life for 2.0 promo
The unmissable installation by Active Media Innovations on Juhu beach in Mumbai uses gargantuan cut-outs and flapping wings to promote the premier of 2.0 on Zee Cinema
May 16, 2019
Jeep Compass drives for a cause
The brand helps people in casting their votes located in interior regions
May 15, 2019
Coca- Cola’s immersive OOH campaign
The beverage leader tops with first ever musical bus shelter innovation
May 15, 2019
Burger King leverages traffic for building brand in Mexico
The food chain brand utilizes OOH in a high tech way to tap the masses struck in the traffic
May 13, 2019
SRH campaign goes big across Hyderabad OOH with Mera Hoardings
The IPL team’s campaign message ‘Rise With us’ was splashed on Mera Hoardings’ large sized outdoor formats across Hyderabad
May 09, 2019
Chanel turns DOOH into Sketch Book
The premium brand revives childhood mother’s day memories with interesting outdoor campaign on JCD digital screen
May 09, 2019
OOH goes social & hi-tech, thanks to adidas Originals!
The brand has executed two different innovations in Delhi NCR & Mumbai highlighting different features of the new launch
May 08, 2019
Western Union turns Dubai Yellow & Black
The money transfer brand taps Burj Khalifa to launch their new mobile app & website
May 02, 2019
FEPE unveils new indentity
The international congress adopts new identity to connect with international markets
April 30, 2019
No vote, no choice - McDonald’s social campaign
The initiative has been conceptualized and executed by the DDB Mudra Group to urge first time voters to vote
April 24, 2019
Caloi showcases bicycle as a unique mobility solution
“Liters”, the ad campaign created by Tribal Worldwide’s São Paulo office chooses perfect timing to impact a potential target via OOH medium
April 19, 2019
HBO announces Game of Thrones arrival at Metro de Madrid
With JCDecaux Spain, HBO excites passengers for the final season of the show
April 12, 2019
IKEA urges shoppers to walk the talk on eco care
IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor campaign that re-purposes posters as directional signage, with a message that encourages people to travel to the store in the most eco-friendly way: on foot or by using public transport. The campaign has been done by Mother London.
April 08, 2019
BJP dominates OOH space with multiple creative
The national political party creates splash on the outdoor medium with different agendas
April 04, 2019
Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement
The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base
April 03, 2019
Look what's cooking on outdoors!
Along with JCDecaux Hungary, Maggi tempts masses with a hot Cup-a-Soup simmering under the shelter.
March 18, 2019
Engagement, data & uniformity must for transit growth: Deepak Saluja
Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th
March 18, 2019
90% of transit media printing is on PVC using solvent inks: Vitesh Sharma
Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry
March 18, 2019
Data will drive spends: Shalini Kumar
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t
March 18, 2019
Transit media is integral to OOH plans
Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’
March 18, 2019
Transit media has huge potential
Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th
March 18, 2019
Transit Media can take on multiple avatars: Santosh Padhi
Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
March 18, 2019
The way forward is transit: Pawan Bansal
Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
March 18, 2019
Transit media can come alive with design interventions
Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference
