NY-based KAP Media crafts spectacular building wraps

In Campaigns By Rajiv Raghunath - March 26, 2024

The OOH works of art promote popular entertainment shows and cultural events

Reckitt partners with OHO Hill Yatra Season 3 in Uttarakhand for Dettol Climate Resilient School project

In Campaigns By M4G Bureau - February 12, 2024

The initiative engaged children and diverse communities across 13 districts of Uttarakhand, reaching over 25,000 students and 43 schools with a digital reach of 2 million

COLES 360 supercharges retail screens through Broadsign

In Digital OOH By Rajiv Raghunath - November 22, 2023

Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform

ideacafe launches event & experiential division HappE hrs

In OOH News By M4G Bureau - August 10, 2023

Onboards Samir Vithlani as Sr. VP & National Head of the division

Priyanka and Suresh Raina’s ‘maate’ signs up Laqshya Media Group as its integrated marketing agency

In OOH News By Rajiv Raghunath - November 03, 2022

Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.

Nagpur’s NavaBharat goes outdoor to promote Dance Marathon

In Campaigns By M4G Bureau - May 04, 2022

The promotion was done through Print, Radio, TV, OOH, On Ground and Digital & Social engagements.

Parryware reinforces ‘Always in Fashion’ brand positioning with ‘YouRooms’

In OOH News By M4G Bureau - April 06, 2022

The 360 degree campaign is being activated on leading national and regional TV channels, popular radio channels across different cities, OOH, Social media, OTT platforms and other digital platforms.

Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks

In Digital OOH By M4G Bureau - July 20, 2021

Brillante Mediaworks will be handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio and Digital.

Japan’s Eneos goes OOH to grab market share in India

In Campaigns By M4G Bureau - April 15, 2021

The oil company has launched an advertising campaign on various ad mediums, including bus branding on Gurugram city buses, which was carried out by MyHoardings.

Magna US advt report predicts double digit growth for OOH in 2021

In Research By M4G Bureau - April 01, 2021

Overall non-political linear ad sales (TV, radio, print, OOH) will grow by +1% to $77 billion.