Results For "creative"
384 News Found
‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’
In Viewpoints By Sakshi Sanghavi - May 03, 2024
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media
Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 03, 2024
Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi
Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs
In OOH News By M4G Bureau - May 02, 2024
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
Coral Media's Creative Vision: Rahul Mago leads firm’s Creative Direction & Execution Wing
In OOH News By Sakshi Sanghavi - April 02, 2024
A team of 6 maestros has been introduced under the wing
Publicis India appoints Aman Mannan and Shitu Patil as Joint National Creative Directors
In OOH News By Sakshi Sanghavi - March 28, 2024
The agency reaffirms the commitment to foster innovation and delivering exceptional creative solutions across its brand portfolio
Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities
In OOH News By Rajiv Raghunath - March 28, 2024
The job roles are diverse, from creative design to campaign management
Madison Media, Wavemaker India lead OOH victories at EMVIES 2024
In OOH News By Sakshi Sanghavi - March 27, 2024
The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22
Ocean Outdoor aligns Digital Creative Competition across Europe
In Digital OOH By Rajiv Raghunath - March 26, 2024
One brand will win the inaugural Grand Prix
Ipsos launches OOH solution to drive advertisers’ brand success
In OOH Solutions By Rajiv Raghunath - March 21, 2024
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.
‘Creativity holds the potential to elevate OOH advertising campaigns’
In Viewpoints By M4G Bureau - March 20, 2024
However, many a time the scope of creativity is circumscribed by impediments like clients’ budgetary constraints, regulatory restrictions & long approval processes, says Zubin Jokhi, Creative Director, OAP India