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3 News Found
Polish DOOH major Screen Network integrates screens with Broadsign SSP
In Digital OOH By Rajiv Raghunath - May 07, 2024
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
Google makes DOOH inventory available in Display & Video 360 campaigns
In OOH News By M4G Bureau - August 29, 2022
Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time
Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan
In OOH News By M4G Bureau - May 26, 2021
Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.