JSPL marks strong brand presence at Mumbai, Kolkata airports with ‘The Steel of India’ campaign

In Digital OOH By M4G Bureau - May 07, 2024

The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.

Brand marketer Archana Agarwal, formerly with Airtel, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 07, 2024

“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.

Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi

Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs

In OOH News By M4G Bureau - May 02, 2024

OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

In Research By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

Gujarat is an important OOH destination for national brands: Specialist agencies

In OOH News By Sakshi Sanghavi - April 30, 2024

Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional Director - West at Rapport Advertising engage in deep discussion on Gujarat OOH markets

“Quality & ROI should be the top priority in the selection of OOH digital display solutions’

In OOH News By Sakshi Sanghavi - April 30, 2024

Rohit Chopra, COO, Times OOH, Sanket Rambhia, CEO, Xtreme Media, Varun Agrawal, National Head-Key accounts, Unilumin Group engaged in a tech talk panel on making the right choice of OOH digital display solutions

Aditya Birla Health Insurance collaborates with Platinum Outdoor to launch anamorphic & CGI led OOH campaign

In Digital OOH By Sakshi Sanghavi - April 29, 2024

Vikrant Massey is the face of this campaign

‘The age of adaptability’- announced as the theme for Goafest 2024

In OOH News By Sakshi Sanghavi - April 25, 2024

Goafest 2024 is set to take place at Westin Powai, Mumbai from May 29 to 31

Everyday Plastic and Greenpeace UK unveil nationwide OOH campaign tackling UK plastic consumption

In Digital OOH By M4G Bureau - April 23, 2024

The campaign forms part of Ocean Outdoor’s annual Drops In the Ocean programme