UK’s 75Media acquires iQ OOH, nearly doubles roadside DOOH offering

In Digital OOH By Rajiv Raghunath - January 19, 2024

The company will now operate over 200 digital billboards in a range of large and ultra large formats across the UK.

Ocean Outdoor reunites with ITV for Rugby World Cup 2023 action

In Campaigns By M4G Bureau - September 15, 2023

Fans will be able to watch highlights and big moments from the games on 18 DOOH screens across eight cities in the UK.

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.

Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP

In Digital OOH By M4G Bureau - December 20, 2022

Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.

Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark

In OOH News By M4G Bureau - September 14, 2021

The deal expands Ocean’s premium DOOH portfolio to 24 European URW shopping malls, including Westfield Mall of the Netherlands, Westfield Mall of Scandinavia, and the exclusive external rights to two of the other largest flagship destinations in Europe - Westfield London and Westfield Stratford City in the UK.

People, Places, Persuasion: Robin Hall

In Viewpoints By M4G Bureau - July 31, 2015

Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions