‘Translate OOH measurability, planning, and strategy into tangible outcomes’

In Viewpoints By M4G Bureau - March 01, 2024

Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative

Madison Media strengthens its leadership by appointing Puja Rai as Chief Strategy Officer

In OOH News By M4G Bureau - January 15, 2024

Puja is a seasoned media professional with over 20 years of experience in marketing, strategy and analytics

1st M4G OOH Quizathon will go live today on Media4Growth at 4PM

In OOH News By M4G Bureau - November 24, 2023

Arakaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India to conduct the contest

‘Metro station branding has emerged as an integral part of our media mix’

In Viewpoints By Rajiv Raghunath - November 16, 2023

Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath

‘Integration of OOH with other channels is increasing’

In Viewpoints By Rajiv Raghunath - October 30, 2023

Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.

Ocean Outdoor UK adopts new sustainability strategy

In OOH News By M4G Bureau - September 25, 2023

Effective from January 2024, Ocean UK will pledge a percentage of its annual revenue to four critical marine based projects

Automation in OOH…Does anyone really care?

In Viewpoints By Rajiv Raghunath - September 14, 2023

Mike Cooper, Global Head of Operations at US-based OOH media software company DOMedia asserts that automation is not an end in itself but a means to deliver strategy, ideation, and creative solutions to agencies and clients.

Cheil India secures creative duties for TVS X

In OOH News By M4G Bureau - September 13, 2023

The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.

Senior OOH professional G Mani Iyer passes into the ages

In OOH News By M4G Bureau - August 28, 2023

Mani was Director – Sales & Strategy with Armour Digital OOH

Prasad More joins Connect Network Inc. as Chief Strategy Officer

In OOH News By M4G Bureau - August 23, 2023

Prasad’s responsibilities will include shaping Connect Network's strategic direction, identifying growth opportunities, and guiding the company's expansion into new markets.