‘Measurement should be the top priority for next 5 years’

In Viewpoints By Bhawana Anand - September 02, 2017

Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:

Roda Mehta felicitated with AAAI Lifetime Achievement Award

In OOH News By M4G Bureau - July 17, 2017

Roda Mehta pioneered some of the most outstanding initiatives in the media & advertising industry in India