Results For "LOGIC"
17 News Found
‘The Logic & Magic of a campaign rollout’
In Viewpoints By M4G Bureau - February 20, 2024
Hassnain Kurreshi, Creative Director, Posterscope India shares his perspectives on the imperative of creativity and innovation in building significant buzz about any OOH campaign
‘Cost alone can’t be a consideration when choosing a digital display solution’
In Viewpoints By M4G Bureau - November 28, 2023
Pankaj Bellad, Business Head – LOGIC asserts why it’s important for buyers to understand all the critical aspects of a digital display solution to get the best long-term returns on their investments, in this exclusive conversation as part of the ‘Insights @ Digital X’ series presented by DDX Asia.
JCDecaux unveils ESG strategy for next 8 years
In OOH News By M4G Bureau - June 01, 2022
The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of the economy and society
16th Outdoor Advertising Convention (OAC) & OOH Expo rescheduled, will be held at Westin Mumbai Powai Lake on Aug 17-18, 2022; OAA 2022 Contest to open shortly
In OOH News By M4G Bureau - April 04, 2022
OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation of OOH formats.
Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count
In OOH News By Rajiv Raghunath - March 01, 2022
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time
#TheSilentDiamonds sparkle in IGI’s Women’s Day initiative
In Campaigns By M4G Bureau - March 11, 2021
The International Gemological Institute (IGI) applauds the victories of women who continue to give their best to society
HDFC Life greets air travelers with real time campaign
In Digital OOH By M4G Bureau - February 24, 2021
The digital OOH campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with flight schedules
Chennai Media Owners step forward to avoid casualties during Nivar cyclone
In OOH News By M4G Bureau - November 27, 2020
The outdoor sites taken down on Tuesday will be re-installed after the weather clearance notice from India Meteorological Department
‘Amphan’ sends West Bengal, Odisha OOH into a tailspin
In OOH News By Ria Banerjee - May 26, 2020
Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation
New Ocean study unravels superior brand building power of full motion DOOH
In Research By Rajiv Raghunath - July 12, 2019
The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences