‘There has to be an industry acceptable syndicated measurement system’

In Viewpoints By - September 27, 2021

Jaikishin Chhaproo, Head – Media & PR, ITC Limited (PCPBD), shares with Media4Growth the brand’s approach to OOH medium, what it would take to increase spends on this medium, and more…

GK Suresh, Olivier Heroguelle to speak on OOH media networks at OAC

In OOH News By VJ Media Bureau - July 16, 2015

G K Suresh, Vice President Marketing, Foods Business, ITC Limited, and Olivier Heroguelle, Managing Director, JCDecaux Advertising India Pvt Ltd will speak on the theme'Can OOH Media Networks Deliver Higher Visibility & ROI? Opportunities & Challenges'

Vivel spreads love for the elderly during Durga Puja

In OOH News By Nabamita Chatterjee - October 20, 2014

The on-ground campaign Vivel Pujo Love executed by MOMS, aimed to celebrate Bengal's biggest festive season by spreading the love among the elderly.