GK Suresh, Olivier Heroguelle to speak on OOH media networks at OAC

While OOH media firms offer customised packages to advertising brands, the moot question is, would brands see greater value in defined OOH media networks. G K Suresh, Vice President Marketing, Foods Business, ITC Limited, and Olivier Heroguelle, Managing Director, JCDecaux Advertising India Pvt Ltd will speak on the theme'Can OOH Media Networks Deliver Higher Visibility & ROI? Opportunities & Challenges' at a session on day 1 of the Outdoor Advertising Convention (OAC) that will be held at the Renaissance Mumbai Convention Centre Hotel during July 24-25.

As VP Marketing of ITC's foods business, Suresh looks after categories of staples, biscuits, snacks, confectionery and ready-to-eat products. He has worked in a variety of roles from sales to trade marketing to brand management.

In his prior assignment, Suresh was Head - Brands and Business Development with the Personal Care business where he oversaw the launches of brands like Fiama Di Wills, Vivel and Vivel Active Fair.

Suresh is an electrical & electronics engineer from BITS Pilani and an MBA from Faculty of Management Studies, Delhi.

Olivier has been associated with JCDecaux for the past 20 years. Joining JCDecaux France in 1995 as a Salesman, he went on to become Commercial Director. Olivier was appointed Managing Director of JCDecaux Thailand from 2009 until August 2013. He later joined the Indian subsidiary in September 2013 as Managing Director. Olivier is a graduate of the AUDENCIA Business School in France.