Results For "ISA"
150 News Found
‘Customisation drives better brand recall & results for campaigns’
In Viewpoints By M4G Bureau - April 04, 2024
Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.
‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’
In OOH News By Rajiv Raghunath - April 03, 2024
Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH
UB Media takes up title sponsorship of Canadian Out-of-Home Awards 2024
In OOH News By Rajiv Raghunath - March 27, 2024
We are thrilled to once again play a significant role in driving innovation and progress in Canada, says Michael Minicucci, President & CEO of UB Media
Ipsos launches OOH solution to drive advertisers’ brand success
In OOH Solutions By Rajiv Raghunath - March 21, 2024
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.
Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics
In Campaigns By M4G Bureau - February 27, 2024
Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.
MRSI adopts new socio-economic classification system ISEC
In OOH News By M4G Bureau - February 21, 2024
Incorporates women’s education as one of the key definers of social capital
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
Wildstone closes landmark £350mn outdoor media infrastructure refinancing
In OOH News By Rajiv Raghunath - January 16, 2024
Deal unlocks Wildstone’s European expansion amid surging digitisation
Nitin Kataria joins Connect OOH as AVP South
In OOH News By M4G Bureau - January 10, 2024
In his professional career, Nitin has worked with renowned media organisations like BIG FM, Outlook, Posterscope India, Cheil, and Kinetic India
Graphisads IPO to open on Nov 30
In OOH News By M4G Bureau - November 27, 2023
The IPO will list on NSE SME exchange