WOO President Tom Goddard to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - May 14, 2024

Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also needs to be balanced with the pursuit of sustainability goals.

Ocean Outdoor unveils The Loop at Battersea Power Station

In Digital OOH By Rajiv Raghunath - May 07, 2024

Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty

Polish DOOH major Screen Network integrates screens with Broadsign SSP

In Digital OOH By Rajiv Raghunath - May 07, 2024

By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH

WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability

In OOH News By M4G Bureau - May 06, 2024

Goddard describes the issue of sustainability as the “elephant in the boardroom”

‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’

In Viewpoints By Sakshi Sanghavi - May 03, 2024

Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media

Goafest 2024 tunes into 'Advertising Rocks'

In OOH News By Sakshi Sanghavi - May 03, 2024

With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.

Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 02, 2024

“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee

Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation

In OOH News By Sakshi Sanghavi - May 02, 2024

The new brand identity was developed together with the Zurich branding agency MADE Identity.

Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs

In OOH News By M4G Bureau - May 02, 2024

OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.

‘The age of adaptability’- announced as the theme for Goafest 2024

In OOH News By Sakshi Sanghavi - April 25, 2024

Goafest 2024 is set to take place at Westin Powai, Mumbai from May 29 to 31