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OnePlus projects India’s first immersive 4DX commercial in cinemas
In OOH News By M4G Bureau - September 23, 2022
OnePlus has unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects to be screened in all PVR 4DX cinemas.
PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India
In OOH News By M4G Bureau - May 06, 2022
The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.
PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall
In OOH News By Pray Jani - November 12, 2019
New ambient advertising possibilities brought to Dwarka with the 12-screen superplex hoping to bring high footfall
With blank cinema screen, Alcon says it all
In OOH News By M4G Bureau - October 10, 2019
To seek the attention of the cinema audience, a leading eye care brand leaves the audience visibly perplexed