WOO President Tom Goddard to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - May 14, 2024

Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also needs to be balanced with the pursuit of sustainability goals.

Brand marketer Archana Agarwal, formerly with Airtel, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 07, 2024

“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.

JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide

In OOH News By M4G Bureau - April 25, 2024

True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.

Atul Mehta, Director and Chief Strategist, Chitra OOH to share his perspectives on future-proofing media owning business in Gujarat

In OOH News By Sakshi Sanghavi - April 20, 2024

Atul Mehta will participate in the discussion on how conducive the current business and regulatory environment is in Gujarat markets for investments in OOH media contracts & assets

‘National campaigns invariably cover Gujarat markets’

In Viewpoints By M4G Bureau - April 19, 2024

“The Gujarat OOH industry is doing extremely well," affirms Abhijit Sengupta, CEO of OAP Mediatech, while adding that the ad regulatory environment needs to be more supportive to OOH.

Laqshya Media Group wins exclusive ad rights for Noida International Airport

In OOH News By M4G Bureau - March 01, 2024

“With this partnership with Laqshya Media Group, we're embracing the opportunity to curate an engaging and immersive environment that captivates and engages traveller,” says Christoph Schnellmann, CEO, Noida International Airport

PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays

In OOH Solutions By M4G Bureau - February 21, 2024

PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.

Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments

In OOH News By M4G Bureau - February 15, 2024

This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world

‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’

In Viewpoints By M4G Bureau - February 12, 2024

Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising

‘Returns from tech investments is a given’

In OOH Solutions By M4G Bureau - December 11, 2023

Taking the audience through some real life scenarios of front-end technology use in retail and setting them against the context of consumer journey, Bhavin Kothari, CIO & Head of Logistics & Supply Chain, ace turtle, made a compelling case for investing in technology during his workshop on ‘How to map ROI for a tech integrated store environment’ at the DDX Asia expo held in Nehru Centre, Worli, Mumbai, on December 8&9, 2023.