Atul Mehta, Director and Chief Strategist, Chitra OOH to share his perspectives on future-proofing media owning business in Gujarat

Atul Mehta, Director and Chief Strategist, Chitra OOH will be participating in a panel discussion on ‘Future proofing OOH media owning business - key factors’ at Gujarat Talks OOH conference, a flagship event of Media4Growth. The conference will take place on April 23 at Courtyard by Marriott, Satellite Road, Ahmedabad.

Atul Mehta runs Chitra’s strategic business units that provide outdoor media planning, buying and management. Taking Chitra's legacy ahead, he has created an uncompromised work ethic and an upbeat attitude in the business.

Atul will participate in the discussion on how conducive the current business and regulatory environment is in Gujarat markets for investments in OOH media contracts & assets and whether media owners are able to maintain healthy media rates, and how the media occupancy level across all seasons.

Gujarat Talks OOH will aim to unveil how Gujarat is emerging as a powerhouse of Indian OOH industry.