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2 News Found
'DOOH to grow with programmatic buying becoming new normal'
In Research By Bhawana Anand - June 12, 2020
GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace
OOH will continue to steal a march on other media: Tim Bleakley
In Viewpoints By Rajiv Raghunath - January 21, 2019
As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK