Results For "Axis"
25 News Found
LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.
In Digital OOH By Rajiv Raghunath - February 22, 2024
LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.
Brandonwheelz steers O’cean-branded taxis in Mumbai streets
In Campaigns By M4G Bureau - January 17, 2024
Private taxis with 5-ft tall O’cean bottle mounted atop traversed the bustling streets of Mumbai
Accountability, addressability, attribution key to OOH success: Sheila Shanmugam
In OOH News By Rajiv Raghunath - November 07, 2023
Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali
57% consider brand’s reputation while making a purchase: Axis My India CSI Survey
In Research By M4G Bureau - July 05, 2022
31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.
Marketers increasingly include DOOH in their omnichannel campaigns
In Digital OOH By M4G Bureau - December 08, 2021
New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use
‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’
In OOH News By Rajiv Raghunath - October 07, 2021
The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months
Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA
In Digital OOH By M4G Bureau - September 27, 2021
Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.
How location-based targeting drove sales for Mars’ Orbit chewing gum
In Digital OOH By M4G Bureau - September 24, 2021
Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.
GroupM Singapore ties up with pDOOH adtech major Hivestack
In Digital OOH By Rajiv Raghunath - August 11, 2021
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.
Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India
In Digital OOH By M4G Bureau - February 04, 2021
Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.