Results For "Ankit-Mehrotra"
3 News Found
Dineout’s FearNoBill Campaign scares masses quite literally!
In Campaigns By M4G Bureau - November 19, 2019
The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
Dineout goes big on OOH to promote dining festival
In Campaigns By Bhawana Anand - February 19, 2018
The OOH driven marketing campaign was designed to make dinning out a special experience by allowing masses to try new restaurants and cuisines at a lucrative deal