ECI urges political parties to make local bodies election campaigning eco-friendly

In OOH News By M4G Bureau - November 24, 2020

The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning

IOAA makes representation to govt bodies for financial relief in the face of COVID-19 fallout

In OOH News By Bhawana Anand - March 30, 2020

The apex body has also highlighted the industry’s pro-active role in reinforcing critical public messaging

AdMAVIN appoints Vishwanath Kini as Director Marketing

In OOH News By M4G Bureau - September 11, 2019

He will drive the company's marketing efforts to support overall strategic objectives for AdMAVIN 2.0 and drive growth by focusing on market opportunities

Delhi High Court issues notice in favour of mall media owner

In OOH News By M4G Bureau - January 16, 2019

The apex body will announce the decision on Public View clause in the coming court hearings

Madras HC ruling on images on hoardings specific to electoral campaigns

In OOH News By Bhawana Anand - October 26, 2017

The apex court has given orders to remove unauthorized hoardings and take strict against them

Urban development ministry sets the stage for national outdoor advertising policy

In OOH News By M4G Bureau - March 20, 2017

Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development

Apex Ultima Protek steals the thunder in the outdoor

In Campaigns By M4G Bureau - February 23, 2017

MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane Do” communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints' Apex Ultima Protek, featured prominently in the creatives.

Pakistan Advertisers Society initiates development of OOH audience currency

In OOH News By VJ Media Bureau - May 23, 2014

The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

Sahara Q Shop creates high decibel visibility

In Campaigns By Bhawana Anand - December 02, 2013

In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.