JCDecaux Data Head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress

In OOH News By M4G Bureau - May 09, 2024

Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media

AMC aims for a balance between social and commercial interests while preserving the aesthetic appeal of the city

In OOH News By Sakshi Sanghavi - April 28, 2024

Mirant Parikh, Deputy Municipal Commissioner, AMC was in conversation with Pawan Bansal, Chairman, IOAA

Gatorade’s Turf Finder initiative reaches Delhi’s Chandni Chowk

In Campaigns By M4G Bureau - April 17, 2024

The initiative aims to revolutionise the way India plays sports, uses data from Google Maps to predict public spaces for playing sports

OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28

In OOH News By Rajiv Raghunath - March 27, 2024

The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions

Rallying around women’s health & wellness

In Campaigns By M4G Bureau - March 12, 2024

Rainbow Children's Hospitals & BirthRight, Marathahalli, Bengaluru conducts a roadshow aimed at raising awareness about women's health and well-being.

Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches

In Digital OOH By Rajiv Raghunath - February 12, 2024

The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.

Qatar’s Elan Media to integrate DOOH inventory with LMX SSP

In Digital OOH By M4G Bureau - January 03, 2024

Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."

JOAN Co-Founder & CCO Jaime Robinson to chair 82nd OBIE Awards

In OOH News By M4G Bureau - December 12, 2023

"This year's juror panel of seasoned industry executives are moving our industry forward day in and day out through their exemplary work and leadership,” says Anna Bager, President & CEO of OAAA

News18 India goes outdoor to shine the light on Amrit Ratna 2023

In Campaigns By Rajiv Raghunath - October 12, 2023

Karan Abhishek Singh, CEO - Hindi News, Network18 says, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation's achievers

Kazakhstani mobile operator Altel reclaims market leadership with pathbreaking AI-powered ‘Just Like You’ campaign

In Campaigns By Rajiv Raghunath - October 11, 2023

BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.