Sunday, November 17, 2019

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Research

Global ad investment forecast to grow 6% to $656 billion in 2020
Global ad investment forecast to grow 6% to $656 billion in 2020

By M4G Bureau - October 30, 2019

Internet is the fastest growing ad medium in each sector except technology & electronics, where out of home (OOH) is set to rise fastest at 11.4%, says WARC Report

10.8 million Australians of 14+ age see DOOH each week
10.8 million Australians of 14+ age see DOOH each week

By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report
US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad
98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad

By M4G Bureau - September 16, 2019

TIMES OOH validates Mumbai airport advertising efficacy with new research commissioned with Nielsen

OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study
OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study

By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately

Find out where to tap YANKS audience
Find out where to tap YANKS audience

By M4G Bureau - August 28, 2019

Young Adults with No Kids (YANKS) audience prefers watching movies and theme parks on weekend

OOH Advertising up 7.7% in Q2 2019
OOH Advertising up 7.7% in Q2 2019

By M4G Bureau - August 23, 2019

According to OAAA, year-to-date 2019 the OOH industry is up 7.0 percent, fueled by the highest quarterly growth the industry has experienced since 2007

DOOH, tech solutions will prop up OOH growth: KPMG
DOOH, tech solutions will prop up OOH growth: KPMG

By Bhawana Anand - August 22, 2019

Transit media accounts for 44% of OOH revenues

Declining consumer spends affect OOH Growth
Declining consumer spends affect OOH Growth

By Bhawana Anand - August 09, 2019

Pitch Madison Advertising Outlook Report 2019 revised downwards OOH growth from 11.4% to 5.0% for 2019

New Ocean study unravels superior brand building power of full motion DOOH
New Ocean study unravels superior brand building power of full motion DOOH

By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

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