Tuesday, August 11, 2020

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Research

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report
'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report

By M4G Bureau - August 04, 2020

Predicting the behaviour of human beings when lockdown is rolled back, the creative agency launches ‘The New Darwinism’ report

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report
Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022
Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022

By M4G Bureau - July 29, 2020

Out-of-home and cinema growth will be stronger as they compensate for much greater declines this year, states report

Non-metros expected to lead towards recovery faster than metro markets: EY Survey
Non-metros expected to lead towards recovery faster than metro markets: EY Survey

By M4G Bureau - July 24, 2020

However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario

TV news, OTT content top entertainment preference scale: OMG
TV news, OTT content top entertainment preference scale: OMG

By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands

68% travellers feel air travel is the safest mode of transportation, says IndiGO survey
68% travellers feel air travel is the safest mode of transportation, says IndiGO survey

By M4G Bureau - July 17, 2020

It shows that health and safety are their priorities when travelling amidst Covid19 pandemic

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab
Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020
‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020

By M4G Bureau - July 13, 2020

According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year

Bobble AI & Trapyz evaluate visitation trends across India amidst Covid19
Bobble AI & Trapyz evaluate visitation trends across India amidst Covid19

By M4G Bureau - July 07, 2020

Hospitals and ATMs emerge as the most visited sub-categories and Pune registered 530% increase in visits during first phase of lockdown

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