OLA Micro's train wraps ask commuters to beat odd-even rule in Delhi

OLA Micro, the latest economical taxi ride from OLA, has gone on Delhi Metro train wrappings with an idea to reach the common TG who are metro commuters. The catchy campaign points at the swiftness and cost-effectiveness of the micro cabs which are the latest from OLA after their share-cabs which was launched amidst the odd-even traffic rule of the capital.

Explaining more on the campaign and its effectiveness in execution via DMRC, Rashi Gupta, Marketing Manager, Delhi-NCR, OLA Cabs, said, "Micro cabs are the latest solution from OLA to beat the hassle that commuters are struggling with amidst the odd-even juncture of the city. We chose Delhi Metro to launch this campaign simply because Metro and OLA cater to the common commuters. While Metro is a lifeline when public transport is taken into account, we go a little further by providing the same commuters end-to-end travel solutions at a rate as low as INR 6/ km. Hence, it makes lot of sense for us to tap our TG through those eye-catching metro wrappings.” The other OOH formats that OLA has been using lately and extensively are hoardings and BQS.

The campaign started on April 18 and will run for a month on DMRC's Line II that covers the stretch between Samaypur Badli to Huda City Centre. Though some of the noted agencies have been involved in a number of catchy campaigns of OLA, this one was done by OLA's in-house team itself.