Fujifilm India set to inspire PSPs for new marketing model

Fujifilm India has released a 92-page book packed with inspiration and motivation for print service providers (PSPs) considering their next move. The expansive guide focuses on the Fujifilm Acuity flatbed printer series – a natural and versatile choice for forward-thinking businesses.

The book begins by outlining the technical advancements of the acuity followed by an inspirational insight into potential applications together with real-life customer case studies. It looks at the market for high-quality sign and display work – such as safety and social distancing signage where demand is currently increasing – while also exploring the profitable vertical markets of interior decor, metal decoration, packaging prototypes, membrane switch graphic overlays, thermoformed plastics and creative effects. The book is available to download free of charge.

Compared to screen and litho printing, digital inkjet delivers an equivalent level of output quality with superior ease-of-use and flexibility. Also, the book tells about environmental benefits over other technologies thanks to the system’s extensive material compatibility.

“We are all of course familiar with printing for retail display and exhibitions, but as those markets are in a period of emergency, the forward-thinking PSP needs to look beyond their regular everyday print production and explore new opportunities.” said S M Ramprasad, Executive Vice President, Fujifilm India. “Sustainability is another important consideration for PSPs. For example, the Fujifilm Acuity is ideal for the production of polyethylene banners and polypropylene as a PVC alternative, which will be an increasing requirement for big brands wishing to go PVC-free as part of their own environmental initiatives.”

He summarized, “Serving both as a visual guide full of application images and ideas, and also as a more detailed technical resource, the Acuity book is a great source of inspiration. Not only for you as a printer, but for your customers who might themselves be looking for new ways in which digital print might open new opportunities, greener production or cost-effective options.”