OOH Solutions
75Media launches bespoke software Ask BOB for OOH campaign planning
By M4G Bureau - April 17, 2024
The proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
Next Stop: Innovation! Elevating bus shelters with LED display technology
By Sakshi Sanghavi - April 11, 2024
Xtreme Media revolutionises urban transit in Guwahati with smart LED displays at bus depots, in association with Prodigy Communications and Marketing Pvt Ltd
Oman’s leading DOOH network Mubashir secures funding from ITHCA Group to power growth into new markets
By M4G Bureau - April 02, 2024
Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens.
Ipsos launches OOH solution to drive advertisers’ brand success
By Rajiv Raghunath - March 21, 2024
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.
Xtreme Media: Illuminating the DOOH space with innovative solutions, experience centres
By M4G Bureau - March 15, 2024
The company caters to a wide spectrum of sectors, from retail and hospitality to entertainment and corporate communications.
LMX Connects to DoohClick’s ad management platform to expand demand opportunities
By M4G Bureau - February 29, 2024
The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand
BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players
By Rajiv Raghunath - February 28, 2024
BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks
PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays
By M4G Bureau - February 21, 2024
PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.
StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement
By M4G Bureau - February 13, 2024
Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement
