Het Graphics Director Asit Shah to join panel on ‘future-proofing OOH business’ in Gujarat Talks OOH conference

Asit Shah, Director, Het Graphics, will be joining a panel discussion on the theme ‘Future proofing OOH media owning business - key factors’ at the Gujarat Talks OOH conference, organised by Media4Growth. The conference will be held at Courtyard by Marriott, Satellite Road, Ahmedabad on April 23.

Asit, who is also the co-founder of Yellow Spot -- an enterprise under the umbrella of Het Graphics and Khushi Advertising – has diverse industry and business experience straddling OOH, real estate, finance, and others.

The panel discussion will centre on (i) how conducive is the current business and regulatory environment in Gujarat markets for investments in OOH media contracts & assets; (ii) Maintaining healthy media rates and high media occupancy level across all seasons; (iii) Engagement of brands across the spectrum for OOH advertising; (iv) Viability of DOOH, among other key factors.