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Chennai Metro attracts more local and international brands

By Satarupa Chakraborty - July 18, 2016

With the opportunity to run in a billboard-free city, Chennai Metro Rail attracts an interesting repertoire of local, national and international brands. The inventory is only increasing day by day.

Being a no-billboard city, Chennai's outdoor advertising industry got a boost after the metro rail started operating in June last year. Metro has recently become a branding hotspot for local brands like Arun Ice Cream, national brands like Reliance Trends, Maruti and ITC and international brands like Renault, Motorola, Ford, etc. Outdoor media giant JCDecaux, who has exclusive advertising rights for Chennai Metro, has reported that more brands from different verticals are flocking to advertise via different formats like Dwell Time Network, Moving Media Network and Train Domination.

JCDecaux has the exclusive advertising rights for the Chennai Metro Rail Ltd (CMRL) rolling stocks (trains). These include exclusive external wraps, internal train branding as well as a combination of both. The contract is for a period of 10 years and will include all the proposed 32 stations and 42 trains of the Chennai Metro Project where-in each train comprises of 4 Car Coaches. As of now, the initial phase of the Metro has seven trains and seven operational stations. This is JCDecaux's first foray in managing outdoor advertising proposition in Chennai, which makes its presence in a total of four cities, including Delhi, Mumbai and Bengaluru.

Olivier Héroguelle, MD, JCDecaux India, informed, "Chennai Metro commuters will see more brands in the coming weeks, as we are receiving great interest from companies in this branding format moving on the elevated corridor.”

CMRL was operational in June 2015 and has full scale connectivity on two metro lines spread over 45 km covering 32 stations—19 underground and 13 elevated. The two metro lines cover key locations and intersections of the city, with an estimated 282 million commuters per year, which is expected to grow at 5 per cent in future.



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