The inaugural edition of M4G OOH Quizathon, an online open OOH quiz contest, will go live on Media4Growth tomorrow at 4 PM. The quiz contest, to be conducted by eminent brand marketer Arakaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India, will feature questions on different facets of Indian and global OOH. The winner and runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively, and the results will be announced on Media4Growth.