UK’s Wildstone establishes DOOH footprint in Ireland

UK-based OOH media infrastructure company Wildstone has taken a significant step in the Irish market with the digitisation of two key sites in Dublin. Located on the highly prominent arterial routes of Donnybrook Road and Killeen Road, these landmark locations mark Wildstone’s first two digital developments in Ireland.

Known for their outstanding visibility and heavy traffic flow, these standout locations are owned freehold by Wildstone and herald the start of a new partnership with prominent Irish OOH operator Micromedia. A key player in the DOOH industry since 2014, Micromedia operates 240 digital advertising screens nationwide in diverse high-footfall areas including main cities, retail, social, gyms and university campuses. However, this commercial partnership with Wildstone marks Micromedia's first foray into the roadside digital market.

Dave Smith, Managing Director at Micromedia, shares his excitement about the partnership, stating, "We're thrilled about this collaboration with Wildstone, expanding our digital portfolio with two prime locations in Dublin. The quality of these advertising sites and the superior screens underscore Wildstone's expertise in the out-of-home industry. We look forward to the growth of this partnership with new potential sites on the horizon."

Michael Smith, Commercial Director at Wildstone, comments, "We are delighted to kickstart our digital rollout in Ireland through this partnership with Micromedia. We were so impressed with Dave and his team, the enthusiasm they show and their commitment to this partnership. We look forward to working with the Micromedia team going forward. These two digital developments in Dublin are a significant first step, and we are excited to bring more digital opportunities to market over the coming months.”