LMX partners DOmedia to enable APAC OOH media access on BillboardsIn marketplace

Location Media Xchange (LMX) and DOmedia have partnered to make over 15,000 OOH media assets available to purchase online through BillboardsIn.com, the world’s most-used local OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and India.

BillboardsIn is launching in APAC countries following 5 years of explosive growth in the US and Canada. In 2023, North American advertisers planned and executed over $1 billion in annual OOH using DOmedia’s software. LMX, part of the Moving Walls Group and a leading enterprise software provider for OOH media owners was the ideal partner to launch BillboardsIn due to its position as a leader in these countries.

“Our partnership with LMX lets BillboardsIn change the world for local advertisers in APAC countries, in the same way that we have in the US,” said Kohei Adams, Director of Operations at BillboardsIn. “Local advertising is the lifeblood of the OOH industry. By making these ad formats more accessible, we create a win-win situation for small businesses and media operators.”

Together, they aim to onboard a diverse range of OOH inventories from the APAC region onto BillboardsIn. The partnership is set to simplify the process for direct advertisers to discover and book available billboard inventory in various APAC countries.

According to Srikanth Ramachandran, Founder and Group CEO of Moving Walls, "This partnership is symbolic of the wider shift happening in the OOH industry as suppliers connect their inventory to platforms to improve accessibility. There are millions of small and growing businesses that depend on social media advertising to build awareness. OOH media, when made simple and accessible can play a similar role."

BillboardsIn is powered by DOmedia and boasts the distinction of being the largest marketplace for purchasing out-of-home media in the United States, with nearly $2 billion in media expected to be contracted through their software in 2024.

“DOmedia aims to make OOH a fundamentally better ad product for advertisers of all sizes,” said Mike Cooper, Global Head of Growth at DOmedia. “For holding companies like WPP and IPG, that often means very sophisticated tech solutions. But, for a small business looking to buy their first OOH ad, it can be as simple as taking them seriously and making outdoor ads less intimidating.”

In the U.S. 75% of buyers on BillboardsIn are buying an OOH ad for the very first time; growing the OOH industry even as the site continues to set new sales records. Collaboration with LMX extends the global reach of OOH advertising, offering advertisers a broader selection of OOH inventories and streamlining the procurement and sales processes. In doing so, it further reinforces BillboardsIn's standing as the leading online marketplace for outdoor advertising.