Pikasso integrates with LMX programmatic SSP
By M4G Bureau - October 20, 2023
Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian market to connect with audiences of the MENA & West Africa Regions, says Francesca Vincenti, Head of Programmatic & Innovation, Pikasso
Location Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has entered into a strategic agreement with Pikasso, a leading OOH / DOOH company with operations in multiple countries in Africa and Europe.
This collaboration will see LMX seamlessly incorporate Pikasso's dynamic DOOH screens into its platform, granting advertisers streamlined access to an extensive audience across the Levant, North Africa, and West Africa regions.
"We are thrilled to partner with Pikasso, a trailblazer in the OOH advertising industry," said Srikanth Ramachandran, Founder and Group CEO at Moving Walls. "This integration marks a significant milestone in our mission to empower media owners with advanced tools for growth and monetization, particularly in the diverse and dynamic regions that Pikasso has mastered, spanning from the Levant to North and West Africa, the Caucasus, and now Italy. Pikasso's extensive presence, with over 13,000 advertising faces and a strategic focus on prime locations, aligns perfectly with our commitment to excellence and innovation."
Pikasso shares this excitement “Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian Market to connect with audiences of the MENA & West Africa Regions. We are looking forward to developing, thanks to this agreement, the communication of South Eastern Asia's most popular brands in our markets,” said Francesca Vincenti, Head of Programmatic & Innovation at Pikasso.
This partnership represents a commitment to expand OOH advertising opportunities by both LMX and Pikasso. LMX is connected to various omnichannel and DOOH-specialised Demand Side Platforms (DSPs) who can now activate campaigns on Pikasso premium screen networks.
Pikasso is the number one Out-of-Home advertising company across the Levant (Lebanon, Jordan, Iraq), leader in North Africa (Algeria, Tunisia, Morocco), West Africa (Ivory Coast, Senegal, Mali) and the Caucasus (Armenia) and has recently extended its activities to Italy.
With more than 13,000 advertising faces, 450 digital screens, 74 exclusive concessions, with a presence in 435 cities of 11 countries, and 300 highly qualified professionals, the Group operates in all the segments of Out-of-Home & DOOH: Billboards, Street Furniture, Transport advertising, and Malls & Retail.
Pikasso places quality and innovation at the heart of its development to constantly meet its clients' needs. Our focus is on ensuring audience engagement in prime locations and delivering creative opportunities to our advertisers while remaining at the forefront of technology.
Location Media Xchange (LMX) is the supply-side arm of the Moving Walls Group, providing enterprise software solutions for Out-of-Home media owners. LMX's offerings include Revenue Management, Inventory Management, Connector to Programmatic Advertising Demand, Audience Measurement, and Dynamic Content Management, among other capabilities. Today, more than 500 media owners worldwide trust the LMX platform.