Metro Shoes puts its best foot forward through OOH

Metro Shoes, a nationwide footwear brand create a stir in the footwear market by showcasing their new campaign'Find your pair' in outdoor advertising. Considering the Pan India presence of home grown brand, OOH happened to be the best suited communication platform for the brand. Strategically designed and handled by Prime Outdoor, (A Division of Prime Market Reach Pvt. Ltd.), the campaign has been crafted to endorse and to create the awareness about the new footwear collection targeting the masses.

Explaining about the OOH campaign, Metro Shoes team said, "We have been utilising OOH medium for quite some time to promote our brand and shoe range. Considering the fact that today's generation spends the maximum time in traveling for work or leisure, outdoor medium helps in tapping the wider audience. The campaign is quite evident in the markets and undoubtedly catching attention of the audience.”

To be visible across the nation, the campaign has been executed in approx. nine cities including Metro cities and Tier I cities such as Delhi, Mumbai, Ahmedabad, Chennai etc. Moreover, a rich media mix of formats has been incorporated by the agency to give a wider dimension to the campaign. The media mix includes formats like bus shelters, public utilities, unipoles and pole kiosks. Interestingly, the agency has specifically designed the campaign creative according to the outdoor formats utilised for the campaign. 

To tap the professionals and millennials, ambient media in corporate premises has also been included in the massive outdoor campaign. The corporate buildings in Delhi, Gurgaon, Bangalore and Kolkata have been filled with the campaign through various formats such as Digital Pods, Snap Frames, Pillar Frames & Lift Door Branding.

Amit Goyal, CEO, Prime Outdoors shared, "I congratulate the entire team on the smooth implementation of the magnificent OOH campaign using best suited OOH formats on the strategically important locations. I also thank the team of Metro Shoes for praising our teams endeavour in meeting brands campaign objective.” 

Prashant Goankar, National Head Operations, Prime Outdoors commented on the campaign, "As per the brief stated by the brand, they wanted to become the most visible brand in the footwear category and promote their new campaign,'Find your pair', by showcasing their latest collection. The brand desired to tap the Pan-India market therefore we selected the cities and as per the brand's presence.”

Anirudh Vashishta, Assistant Manager Operations, Prime Outdoors added, "We chose the formats which worked the best in that particular city like Bus Shelters and Metro Station Digital Screens in Mumbai and Public Utility, Unipole and Pole Kiosk in Delhi with our expertise.”