IHF associates with Kinetic India for'Have a cracker-free Diwali' message

With the increasing percent of temporary deafness and tinnitus among children during Diwali year on year, IHF (Islahi Healthcare Foundation) took a voluntary initiative to communicate'Have a Cracker - Free Diwali' message. This was done through the help of inspired and artistic creatives depicting the boy and girl child shutting their ears while the crackers burst. The communication was intelligently put across through out-of-home media formats including billboards, strategic direct communication through posters at vendors selling crackers and 2D animation on digital screens. For wide spread communication, there were GIF emailers and direct emails to clients and others to spread the message. This campaign was executed in association with Kinetic India, a leading out-of-home advertising agency, who helped in designing the right creative and put them at right place.

The message came across very diligently at strategic locations in Mumbai, Delhi and Pune which notices highest percentage of cracker usage. The 12 sec visual on digital screens showcased a girl and boy shutting their ears while the crackers make intolerant sound harming the physical attributes of ears.