Fashion brands make their statement through the outdoors

Street furniture player JCDecaux is currently showcasing fashion brands like Wrangler, Calvin Klein, Lee, Grasim Liva, and fashion e-tailers including Jabong across various touch points in Delhi. Traditional street furniture formats like BQS, MUPIs and pole-mounted MUPIs have been used for these brands.

Strategically displayed on the JCDecaux Youth and Shopaholic Networks, these brands have chosen perky and catchy creatives to capture the attention of the young and fashion savvy audience in the city. According to JCDecaux India, in the competitive scenario, fashion conscious consumers are demanding personalised service from brands more than ever before and this extends to how brands are communicating with them.

Lee, for instance, is making the most out of summers in Delhi with their range of cool denims. Purposely displayed on a network of JCDecaux CityLights spread across youth hotspots and major connecting roads, the brand creative invites people to cheat the heat with cooling denims made for summer. For brands like Wrangler and Calvin Klein, the pan city networks of JCDecaux CityLights have been an ideal communication channel for their brand recall campaigns.

"Impactful outdoor displays with vibrant imagery andfashion content attract young consumers' attention and help brandsto create desire or initiate purchase,” says Olivier Heroguelle, Managing Director, JCDecaux India.