March 20, 2020
A big OOH fight to COVID19
DS Mittle & Sons builds the biggest ever building wrap to spread awareness about the pandemic in Mumbai
February 28, 2020
RDN projects will be executed across the country
K Manohar Raja, ED, RailTel Corporation of India says RDN is ushering in compelling advertising opportunities at the railway stations
February 28, 2020
Mumbai Metro expansion will spur advertising on its networks
Metro network is cut out for DOOH expansion, says DK Sharma , MD, MMMOCL
February 28, 2020
Collaborate to evangelise transit media
Suresh Balakrishna, CRO, Hindu Group underscored the need for concerted effort to bolster the image of the transit media itself among the advertisers
February 28, 2020
Bus branding takes rural marketing many a mile
Rural marketing expert Prashant Mandke says that the quality of bus media is improving everywhere
February 28, 2020
Western Railway bullish on advertising revenue growth
G V L Satyakumar, DRM, Mumbai Division & Jagriti Singla, Senior DRM, Western Railway cite the new advertising avenues being created
February 28, 2020
New technologies will transform airport advertising experiences
Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities says Charu Malhotra, Head - Marketing, Somany
February 28, 2020
Metro station semi-naming rights offer great brand recognition
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group urged Railways to offer station semi-naming rights to advertisers
February 28, 2020
We look for customised OOH solutions
Bidyut Nath, Head, Marketing & Comm -- India & Asia, Dollar Industries says Transit media is a powerful vehicle to connect with rural markets
February 28, 2020
‘LIC has been using transit media for over 60 years now’
Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’
February 28, 2020
‘Collaboration, audience data, quality assets key to transit media growth’
Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media
January 02, 2020
DOOH Journey 2.0
The second stint of new age outdoor paves the growth for Indian OOH industry
