With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.
The structure was juxtaposed with the billboard in Mumbai’s Juhu area.
A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.
Green Package, is a first-of-its-kind initiative to support all companies that need to promote their green efforts
Vodafone becomes first brand to take OOH spot on new Marble Arch advertising sleeve
Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023
Shashank Srivastava, Senior Executive Officer, Maruti Suzuki took us through the potential that OOH offers for brand campaigns during his talk at OAC 2023.
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
The 17th edition of the Outdoor Advertising Convention will be held over two days and will feature panelists and speakers from diverse business background
The campaign is conceptualised by Bare Bones Collective
The campaign is executed by Platinum Outdoor
The campaign is executed by Laqshya Media Group
The campaign is conceptualised by Ogilvy India
The campaign is executed by MOMS Outdoor
Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards,...
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development
Fabian Trevor Cowan, Director at Connect Digital, shared his insights on how OOH can move beyond advertising to shape the...
IOAA highlighted the public benefit generated from outdoor advertising revenues that help develop and maintain vital civic infrastructure, emphasizing the...
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
As outdoor ads return to Bengaluru after a seven-year ban, BBMP’s new policy is being called unrealistic, monopolistic, and seems...