OAC
1 day to go for OAC 2023 – India’s foremost platform for knowledge sharing and networking
The 17th edition of the Outdoor Advertising Convention will be held over two days and will feature panelists and speakers from diverse business background
This year, the Outdoor Advertising Convention (OAC) returns to the national capital with the convention being held at the Manekshaw Centre on the 28th and 29th July.
The theme for this year’s convention is ‘OOH Next’ and will feature talks, presentations, and focused discussions on business strategies, investment avenues, technologies, creative solutions that can be key in driving growth for the OOH sector in Indian and globally.
Check out the agenda for both days here link
Haven’t registered for OAC 2023 yet? Get your delegate passes today! Register here link
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7-Eleven launches new OOH play for coffee
The campaign is created by The Corner Shop, the brand’s newly launched inhouse creative agency
Vi puts customer priority at the centre of Mumbai OOH campaign
The campaign is executed by Platinum Outdoor
Lime turns promo codes into safety pledges with witty OOH campaign
The campaign is created by The Or
Britannia and Zepto stretch Cheese Day celebrations into OOH
The campaign is executed by Coral Media
Sony MAX launches culturally driven on-ground campaign for Laalo
The campaign is executed by MOMS Outdoor
Royal Advertising unveils 90-degree LED screen in Lucknow
The new site is expected to cater to a wide range of advertisers, offering opportunities for high-visibility brand campaigns, product...
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
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Campaigns
Britannia and Zepto stretch Cheese Day celebrations into OOH
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Campaigns
7-Eleven launches new OOH play for coffee
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Creative ConceptsHavmor melts into the streets with larger-than-life OOH for Belgian Silky Choco Cone
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InsightsOOH for art’s sake: How this Belgian company is converting billboards into art canvases