‘Right OOH innovation can deliver the ‘wow’ factor that advertisers demand’

Shashank Srivastava, Senior Executive Officer, Maruti Suzuki began the proceedings at the Outdoor Advertising Convention 2023 with his talk ‘How OOH can take a brand campaign many a mile’. 

Maruti Suzuki is a brand that uses OOH extensively and Shashank praised OOH as a medium as it can create memorable moments that have lasting impacts in the minds of the consumers. He spoke to the inquisitive audience in the auditorium about the exciting developments happening in the OOH sector. He mentioned that factors such as DOOH open up the possibility of gamification of ad campaigns and the right innovations can deliver a ‘wow’ factor that advertisements demand. 

Shashank also emphasized the need to focus on tier 2 and 3 markets as regardless of the city, OOH is an important factor for driving business forward. Moreover, Shashank said that it is time for brands to seize the moment and boundless potential of OOH to elevate brand campaigns and concluded his talk stating that the spends in OOH are going to increase multi-fold and not in small increments due to the development of the industry.