This CSR activity for Apollo Pipes was conceptualised and executed by Vritti Foundation, the CSR wing of leading media and marketing services firm Vritti Solutions.
The brand’s ‘Kumbh Kay Shravan’ initiative was aimed at helping the elderly with transportation at the Kumbh Mela
The brand set up safe changing rooms for women pilgrims and provided samples of Dabur Gulabari cold creams
Along with Ogilvy, the brand has come up with a unique concept called ‘Swachhata Ki Sawari’ for continuous cleaning of the river
The brand has kicked off various initiatives including wrist bands, ropes and awareness drive
The Hamam & Ogilvy initiative reinforces the brand’s #GoSafeOutside message aimed at empowering women
The brand has installed innovative tea vending machines across the Kumbh Mela that facilitate easy plastic waste disposal
The brand has initiated a major cleanliness drive using key OOH formats at the Kumbh Mela
The roofing solutions brand will also distribute bags/jholas on key gathering days
3000 Welspun Quik Dry towels will be put up each day outside the changing rooms for women at the Kumbh