Charminar installs water kiosks at Kumbh Mela

Building materials company HIL Ltd., a CK Birla Group, with its roofing solutions brand Charminar, has installed numerous water kiosks at Kumbh Mela, 2019 to serve clean drinking water to the masses and devotees. It will also distribute bags/jholas on key gathering days.

Charminar has launched an exclusive jingle for Kumbh Mela 2019 which is being circulated through various mediums. The jingle is designed with a key message reinforcing the trust and belief that consumers have in Charminar roofing solutions just like crores of Indian have their faith in Kumbh.

Dhirup Roy Choudhary, MD & CEO, HIL, commented, “HIL has a rich legacy of 70 plus years serving the nation with its wide range of building products, led by our flagship brand Charminar – leaders in the roofing solution category. There is a sense of pride, trust and dependability associated with most of our products especially Charminar.”

“To take these virtues of our brand ahead we saw Kumbh as the perfect place where we could give back to the community. We see common values between Charminar and Kumbh and it’s good to see the trust and belief of the end consumer. We are here to celebrate and connect with the masses during this spiritual festival of Kumbh,” he said.