The brand opted for light pole branding for maximum visibility
The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities
The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela
Allahabad airport, sees spike in demand with increased passenger capacity and flight operations at the airport
Conventional and innovative branding formats will be available at the Mela’s food court
Media owners cite that the ULB has set unviable cost on media to be contracted, apart from pushing the industry on the backfoot with regard to...
Along with providing immaculate network in the fair ground, Idea cellular focuses on its out-of-home branding at this year's Kumbh Mela.
World's fourth largest and India's largest circulated daily Dainik Bhaskar leaves no stone unturned when it came to using OOH media at Kumbh Mela this year.