People
Wavemaker bags media mandate for cure.fit
Wavemaker to handle the brand’s media planning and buying
Wavemaker, the media, content, and technology agency from GroupM, has bagged the 360-degree media mandate for cure.fit, the health and fitness start-up led by Mukesh Bansal and Ankit Nagori.
Kishan Kumar M S, VP, Wavemaker India, said, “We are extremely thrilled and honored to partner with cure.fit in their journey of making India healthy and fit. They are a disruptor in the category with an inspiring vision and that makes our mandate even more exciting and challenging. We are really looking forward to creating a differentiated media product rooted in our purchase-journey framework leveraging the strength of GroupM and WPP.”
Naresh Krishnaswamy, head, growth and marketing, cure.fit, said “We are delighted to announce Wavemaker as our media planning and buying partner. Their passion towards the brand and strategic approach and ideas which were in sync with our brand philosophy, helped us in making this choice. We look forward to a great association with team Wavemaker.”
Launched in 2017, cure.fit offers four fitness and health products – fitness under cult.fit, health food under eat.fit, yoga and meditation centres under mind.fit and doctor consultation, health check-up and managed care plans with care.fit.
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Blinkit and FabIndia launch real-time dynamic billboard
Nike ignites Chicago marathon runners with motivational OOH campaign
Blood Cancer United launches OOH Campaign
Liquid Nails’ ‘If you can take it, it’s yours’ campaign
Pantaloons takes over Ahmedabad with OOH campaign
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Khushi Advertising brings the world of Kantara to life at Orion Mall
The installation featured four key engagement zones, each carefully curated to evoke the film’s mythical spirit while encouraging audience interaction.
Horror billboard gives terrified Londoners a cold call from The Grabber
A lone Black Phone, fixed to a bespoke street-side installation, beckoned curious commuters to answer its call.
Times square billboard lights up for World Mental Health Day campaign
The Times Square takeover is the first in a series of activations from Creators 4 Mental Health, with upcoming events...
Mumbai gets a biodegradable billboard from Chupps Footwear
The campaign is conceptualised by INTO Creative
Wonderla’s OOH campaign with a local twist
The campaign is executed by Rapport WW
12 new Earth Series LED Screens illuminates Mumbai
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...
Utkarsh India Ltd. illuminates Kolkata’s Durga Puja with DOOH Campaign
Leveraging an extensive array of LED branding, strategically positioned across the city’s busiest thoroughfares, the campaign delivered exceptional visibility and...
Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
Disney+ brings characters to life on London tube escalators
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
