Campaigns3 days ago

Hocco chills the festive spirit with Modak Ice Cream on billboards

The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance...

Campaigns5 days ago

Uniqlo launches OOH campaign for their first store in South India

The store which is set to launch on 29th August at Orion Mall is Uniqlo’s 17th in the country and...

Campaigns6 days ago

Zepto, Shaadi.com & Bold Care team up for witty OOH campaign

The campaign is located at Noida Sector 52 Metro station

Campaigns1 week ago

Nykaa’s new OOH campaign is all about staying ahead of the curve

The campaign is conceptualised by Bare Bones Collective

Campaigns1 week ago

Irth hangs a giant handbag off Mumbai’s first 3D billboard

The campaign is executed by Platinum Outdoor

Creative Concepts3 days ago

Pulse Candy’s interactive Mushak Installation at Lalbaugcha Raja

Through voice-enabled technology, the mushak playfully dispensed either a Pulse Candy or Golmol as a symbolic blessing.

Insights5 days ago

Dino Burbidge unpacks the secret sauce of great OOH creative

Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.

Contracts & Investments6 days ago

Signpost India bags 9-Year contract for Bengaluru Metro

The contract is for 67 metro stations with Rs. 700 Cr revenue potential

Creative Concepts6 days ago

JD Sports installs huge Adidas shoe at The Trafford Centre

The store is the company's largest to date and features a significant retail space dedicated to major brands, including Adidas.

Insights6 days ago

From billboards to landmarks: Aman Nanda on the future of transit OOH

Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.

Insights1 week ago

The winning formula: How DOOH is empowering small businesses

Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.

Campaigns1 week ago

Disney+ brings characters to life on London tube escalators

From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...

Insights1 week ago

Dipankar Sanyal on the need for iconic OOH destinations in India

Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.

People1 week ago

Srinivasan K Swamy elected President of AAAI for 2025-26

Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards,...

Contracts & Investments2 weeks ago

Bangur Nagar Metro station renamed as ‘Arkade Bangur Nagar’

Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development