Beauty lovers can pull out a slice of the cake, each designed as a gift box filled with curated beauty goodies, with the surprise element built...
The activation was built to be live for 3 days
The installation is created by Sakshi Advertising Company
The campaign is executed for Universal pictures in partnership with JCDecaux Australia and EssenceMediacom
The billboard features a large-scale installation of the fan mounted onto the surface, with rotating blades creating a live, kinetic element within the format.
Timed with Mumbai’s longer, harsher summer days, the activation leans into a simple but often ignored behaviour: sunscreen is still treated as occasional, not essential.
The brand turned to the shoreline to mark its arrival in Vizag, quite literally shaping its brand into the landscape.
The activation was executed at Worldmark Gurgaon
The campaign is developed by the creative agency GIGIL
Executed by 4creative, the 10-metre-wide installation features 3D-scanned statues of real activists to promote the new factual drama, 'Dirty Business'.
The campaign is created by BBH London
Ahead of Akshaya Tritiya, the brand turns a cultural moment into a playful, participative on-ground experience in Hyderabad
Paired with “Shubho Noboborsho from GO DESi x Zepto,” the messaging seamlessly blends brand presence with cultural relevance.
As part of this extension, the installation of the ‘Living Billboard’ in Mumbai features a large green billboard made of...
The campaign is executed in partnership with JCDecaux
Darshit Sanghani, Marketing Manager- Events and Branding of Odoo shares how the SaaS brand is using long-term billboards to build...
At the core of Lemma Integral’s AI engine is the proprietary Lemma Audience Graph. Built using multiple non-personal persistent identifiers...
Insights by Sanjay Raval, Director, Sitemax Media; Shivani Nijhawan, Business Head – Gujarat & UP, Coral Media; and Saket Shah,...
Maharashtra Maritime Board’s (MMB) new advertising regulations open up coastal inventory across formats, while introducing structured licensing, premium pricing, and...
Archana will be based out of Gurugram and will report to Mohit Joshi, CEO, Havas Media Network India.
Nitin, who has been with the company for over seven years, most recently served as Vice President – Marketing.
Marking a strong partnership built over the last 20 years, Prakash Arts comes on board as Associate Sponsor for OAC...
The 3-year license covers advertising across outside civil structures between Baradevi Chauraha and Naubasta, as UPMRC looks to strengthen non-fare...
Beauty lovers can pull out a slice of the cake, each designed as a gift box filled with curated beauty...
Andrew Tindall, Chief Growth Officer at System1, tells Media4Growth, why it’s important to map consumers’ emotional response to campaign creatives,...