The campaign is conceptualised by INTO Creative
This activation was strategically designed to celebrate the fundamental aspiration of home building, directly connecting with the festival's deep-rooted cultural and community sentiment.
The activation, centered around the theme of "Pujo Pujo Bhaab" (the feeling of Pujo), transformed iconic city elements into lively hubs for celebration and community engagement.
Giant crop-circle-like formations near Bengaluru and Kanpur airports remind flyers that during this BBD, ‘Kuch Bhi Ho Sakta Hai’
The campaign is executed by Platinum Outdoor.
The installation is placed at Carter Road in Mumbai
These installations wrap around digital screens and feature sensory elements, including an atomiser that releases fragrance for passersby, transforming store exteriors into immersive brand showcases.
Brought to life at Baoshan No.2 Central Primary School in Shanghai, the playground turns every LEGO-inspired shape into a tool for sports and movement.
A first-of-its-kind initiative offering relaxation zone to devotees during Ganesh Chaturthi celebrations
Signify has installed 400 Ecolink fans at Mumbai’s iconic Lalbaugcha Raja pandal. Signify also illuminated the Bandra-Worli Sea Link with a vibrant lighting display.