These installations wrap around digital screens and feature sensory elements, including an atomiser that releases fragrance for passersby, transforming store exteriors into immersive brand showcases.
Brought to life at Baoshan No.2 Central Primary School in Shanghai, the playground turns every LEGO-inspired shape into a tool for sports and movement.
A first-of-its-kind initiative offering relaxation zone to devotees during Ganesh Chaturthi celebrations
Signify has installed 400 Ecolink fans at Mumbai’s iconic Lalbaugcha Raja pandal. Signify also illuminated the Bandra-Worli Sea Link with a vibrant lighting display.
Weighing an extraordinary 800 kg, the modak has been officially recognised by the World Record Book of India as the ‘Biggest Modak Using Traditional Ingredients’.
The campaign is executed by Posterscope India
Sharing details of the initiative on LinkedIn, Shwetal Basu, Sr. Vice President – Brand and Marketing at Polycab India, highlighted how festivals are not just occasions...
Through voice-enabled technology, the mushak playfully dispensed either a Pulse Candy or Golmol as a symbolic blessing.
The store is the company's largest to date and features a significant retail space dedicated to major brands, including Adidas.
The campaign features a series of life-sized panda sculptures, each dressed in custom Adidas tracksuits and sneakers.
The campaign built intrigue with hard-hitting messages such as “Atul’s wife is missing…” and “Nikhil’s wife is missing…” splashed across...
These crisp, real-world prompts are paired with bold, minimal visuals like a runner mid-stride or a person stretching to instantly...
The campaign is executed in partnership with OMD Singapore and Moove Media
The campaign transforms 40 of Kolkata’s iconic yellow taxis into moving canvases, each showcasing artwork that captures the spirit of...
The campaign is executed by Sociowash
Brought to life at Baoshan No.2 Central Primary School in Shanghai, the playground turns every LEGO-inspired shape into a tool...
The Forum is organized in partnership with the Korea Out of Home Advertising Association (KOOHA) headed by Chairman Chang Hoon...
In his column, Santosh Padhi, Founder & CCO of Into Creative, reflects on why brands must rediscover experimentation and problem-solving...
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
Junaid Shaikh, Managing Director of Roshanspace Brandcom, highlights how immersive design, safety standards and tech innovation are making OOH part...
The campaign is executed by Posterscope India
The campaign is executed by MOMS Outdoor
The innovative billboards are now live across 15 major Indian cities including Delhi, Mumbai, Bengaluru, Bhopal, Ludhiana, and Amritsar.
Installed at a potholed stretch of road, the campaign features a bright yellow frame with hazard stripes and the line:...
In this column, Pramod Bhandula, Executive Chairman – JCDecaux India, delves into how Out of Home media transcends advertising to...