Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH...
Mindshare bags Gold for innovative Use of Activation
13 Gold prize winners selected from among winners of the national Digital Creative Competition will go forward to compete for the ultimate prize – the Ocean...
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
Plain red and yellow billboards were installed with smell of fries emitting from them
One brand will win the inaugural Grand Prix
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators,...
A panel of 18 independent expert judges drawn from the creative industries chose this year’s winners who were announced at an industry event hosted by Ocean...
Vistar Studio provides creative services globally to support advanced programmatic campaigns.
EE, Zoom By Ocado, Solgar, The Trussell Trust are among the award winners
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The campaign is executed by Say It Loud Media
This character-driven campaign is part of the bank’s broader initiative to promote digital vigilance and public awareness about online scams.
The campaign is executed by Laqshya Media Group
The brand is embracing the summer season with a fresh, light and engaging communication approach that resonates with today’s convenience-seeking...
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how...
There will also be an additional afternoon speaker session on Friday June 6, a first for the Annual Congress.
The campaign is executed by Posterscope
The campaign is executed by Adjone Outdoor
The campaign offers a groundbreaking moment, celebrating the power of community and sparking vital conversations about managing menstrual pain that...
The event was part of Shalimar Paints’ ongoing association with Mumbai Indians as their Official Paint Partner for the 2025...
The third edition of the conference is set to take place on April 30 at Hilton Chennai.
Spotlite complements this offering as a mobile ad intelligence powerhouse, delivering fresh prospecting and competitive data every 12 hours.
The campaign is executed by Platinum Communications
